A Study on Consumer Buying behavior towards online shopping at Marwar Region (Rajasthan)

Authors

  • Dr Gaurav Khanna Marwadi University,Rajkot (Gujrat) Author

DOI:

https://doi.org/10.61841/tkkat314

Keywords:

B2C(business to consumers),, Buying Behaviour, Consumer Satisfaction

Abstract

 

This article analyse consumer buying for onlineshopping. In this study we would like to find the characteristics of the purchasing behavior of consumers shopping online. According to discussion on buying behavior of consumers regarding shopping onlinewas studied via internet using different socio- economic variables. Thiswill certainlyassist all consumer based researchers toidentify with the driving factors behind purchaseapproach of consumers and objective to buy on the web browser andobservations of consumers concerningeasinessof exercise andworth fullness. An online display shows the physical resemblanceof buying products plus services from an internet superstore and this process of purchasing is called B2C onlineshopping .

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References

1. Research gate “Consumer behavior towards online shopping”, accessed on 12 January 2020,

2. Isor journals “Consumer behavior journals”, accessed on 20 January 2020,

3. Saillaja.VIJSR.ISSN(online) : 2319-7064 –A study on two wheeler market segmentation and strategy in India.

4. Miller, T. W. (2001) Can We Trust Data of Online Research? Marketing Research, Chicago, 13, pp.26-3.

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Published

30.06.2020

How to Cite

Khanna, D. G. (2020). A Study on Consumer Buying behavior towards online shopping at Marwar Region (Rajasthan). International Journal of Psychosocial Rehabilitation, 24(4), 10091-10097. https://doi.org/10.61841/tkkat314