A study about the Online Shopping Cart Abandonment-Analysing the Moderation Effect of Perceived Risk

Authors

  • Dr. Krithika. Assistant Professor, Saveetha School of Engineering, Chennai. India Author
  • Dr.Jainab Zareena Assistant Professor, Saveetha School of Engineering, Chennai. India Author

DOI:

https://doi.org/10.61841/xy26cx54

Keywords:

Online Shopping cart abandonment, Perceived risk., Online Buying Behaviour, Utilitarian motivation, Hedonic motivation, Shopping Motivations

Abstract

The purpose of the examination is to consider the coordinating impact of online shopping risk perception on the disclaiming of the online shopping cart and hedonic motivation, utilitarian motivation. The data gatheredfrom the online shopping respondents over a standardized questionnaire. The Hayes procedure statistical examination, which used to break down the impact of online shopping, perceived risk on the abandoning of the web shopping carts. The data analysis revelations show that online information search and shopping tendencies are, in a general sense, affected by hedonic and utilitarian motivation. The journey for searchingfor information is a noteworthy marker of the objective to buy on the web. Hedonic and utilitarian motivations are the essential components impacting the demand and purchase needs of online information. Retailers need to make locales that advance a pleasant online experience. It will attract customers for an increasingly drawn-out period who will scrutinize the site. Further time spent searching for information will improve the trust and loyaltyamong online consumers.

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Published

31.10.2020

Issue

Vol. 24 No. 8 (2020): 24 (8) 2020

Section

Articles

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How to Cite

Krithika., & Zareena, J. (2020). A study about the Online Shopping Cart Abandonment-Analysing the Moderation Effect of Perceived Risk. International Journal of Psychosocial Rehabilitation, 24(8), 13243-13251. https://doi.org/10.61841/xy26cx54