A STUDY ON INVESTMENT BEHAVIOUR OF INDIVIDUAL INVESTORS WITH REFERENCE TO BENGALURU
DOI:
https://doi.org/10.61841/agvcb850Keywords:
Individual Investors, Investment Avenues, Investor preference, Investor attitude, Investor awareness.Abstract
Investment is used for productive purposes and it has a great prominence for being the crucial instrument for economic growth and development of a country. There are many investment avenues are opened today, some of them are direct equity, commodity and derivatives, debt, mutual fund, real estate and gold. Some of the investment instruments are highly risky whereas others are riskless. The behaviour of investors are influenced by many factors during the rational selection of investment such as attitudes, awareness, perception and willingness. An investor is a person who sacrifices the present in order to earn the benefit for the future. The benefits in the form of dividends, capital appreciation, retirement benefits, bonus and other benefits. This study is designed as an extension to the existing body of knowledge and fills the gap for analyzing the individual investment behaviour. The present study is done using a questionnaire for assessing the determinants of investment behaviour of individual investors. The statistical tool, ANOVA, Chi-square and Independent sample T-test, is used in for the study. The study concludes that the majority of the investor prefer to save money and the investor invest with the motto of safety. Professional bodies influence investors in investment decisions. Investors need to consult with the financial advisors for the investment decision.
Downloads
References
1. Ansari Lubna and Moid Sana, Factors Affecting Investment Behaviour Among Young Professionals, International Journal of Technical Research and Applications, 1(2), 27-32 (2013).
2. Anuradha, P. S., & Anju, K. J. (2015). Saving and Investment Behaviour–Review and an agenda for future research. Contemporary Commerce Review, 4, 43-73.
3. Barberis, N., & Thaler, R. (2003). A survey of behavioral finance. Handbook of the Economics of Finance, 1, 1053-1128.
4. Goh, P. C., & Lim, K. P. (2004). Disclosing intellectual capital in company annual reports: evidence from Malaysia. Journal of Intellectual capital.
5. Gupta, L. C., Gupta, C. P., & Jain, N. (2001). Indian Households' Investment Preferences: With Special Reference to Debt Market Instruments Based on the 3rd All India Household Investors Survey. Society
for Capital Market Research and Development.
6. Jospal Singh (2006) —A Study about the perceptions of Small Investors‖, Journal of Management, pp.34.
7. Kim, S. H., Kim, K. A., & Nofsinger, J. R. (2003). The behavior and performance of individual investors in Japan. 한국재무학회 학술대회, 1612-1656.
8. Sahni, H., & Paul, S. L. (2010). Women in top management and job self selection. Available at SSRN
2870673.
9. Sharma, M., & Vasakarla, V. (2013). An empirical study of gender differences in risk aversion and overconfidence in investment decision making. International Journal of Application or Innovation in Engineering & Management, 2(7), 497-504.
10. Thirupathi, T. (2011). “A Study on Investment Patterns and Tax Planning of Salaried Class Investors in Vellore District”. SELP Journal of Social Science, 2.5: pp. 71-78.
11. Von Neumann, J., and O. Morgenstern (1944): Theory of Games and Economic Behavior, Second edition, 1947; third edition, 1953. Princeton, New Jersey: Princeton University Press
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
