The Quality Factors Influencing Satisfaction of Thailand Volleyball Association Facebook Fanpage Followers
DOI:
https://doi.org/10.61841/2q79td58Keywords:
System quality, Service quality, Satisfaction, Facebook fan pageAbstract
The objective of this research is to study quality factors that influence user satisfaction of Thailand Volleyball Association Facebook fan page followers. The research was designed as quantitative study (Survey Research). Non-Probability Sampling (Accidental or Haphazard Sampling) was used in this study. We used a web survey tool and online surveys were created as web forms with a database to store the answers and statistical software to provide analytics. The sample of this research is 1000 who were Thailand Volleyball Association Facebook fan page followers. The majority of respondents were female, which 549 or 54.90%, 451 respondents were male for another 45.10%. Most of them were between 26 – 35 years old and the most-followed Facebook fan page is Volleyballthailand from the list of Volleyball fan pages in Thailand. The results showed that the satisfaction of information quality, system quality, service quality, and satisfaction of Thailand Volleyball Association Facebook fan page followers are at a high level. Information quality has the strongest influence on user satisfaction toward the use of Thailand Volleyball Association Facebook fan page, followed by system quality and service quality respectively, with statistical significance at the level of 0.05. The results suggested that information quality, system quality, service quality have positive impact on user satisfaction of Thailand Volleyball Association Facebook fan page followers.
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