Psychological Factors Affecting Service Behavior of Teachers and Educational Personnel at Early Childhood Care, Development and Education in Thailand

Authors

  • Supatripa Kantajorn Faculty of Sciences and Liberal Arts, Rajamangala University of Technology Isan, Thailand Author

DOI:

https://doi.org/10.61841/jxvscn48

Keywords:

Psychological factors, service behavior, early childhood care, development and education

Abstract

The purposes of this research are (1) to study the level of service behavior of teachers and educational personnel; (2) to study psychological factors which affected service behavior; and (3) to analyze and check the congruence between the model of psychological factors affecting service behavior and empirical data. The samples consist of 400 teachers and educational personnel who work in the early childhood care. First, the results show that most of teachers and educational personnel are old, seasoned veteran in this field. They have maturity and emotional intelligence along the ages. Their performance are conducted in not only good way, but also regally bound. Second, teachers and educational personnel performing service in the early childhood care have high adversity quotient. The healthy organizational climate causes good working behavior. The organizational climate is the most essential factor affecting working in organization and team working. Moreover, good working behavior arises when the subjective norm occurs. Because the personnel have positive subjective norm and attitudes towards coworkers and supervisors; they realize the advantage and value of the service behavior. They satisfy themselves and serve the children and parent with pleasure. So, they can handle with the problems comprehensively and patiently and conduct good service behavior, good responsibilities for organization and themselves. The parents satisfy the service and come over again. 

Downloads

Download data is not yet available.

References

Ajzen, I. 1991. “The Theory of Planned Behavior.” Organizational Behavior and Human Decision Processes 50: 179-211.

Ajzen, I. & Fishbein, M. 1980. Understanding attitudes and predicting social behavior.

Englewood Cliffs, NJ: Prentice-Hall.

Bautista, M., J., C. 2015. “Adversity Quotient and Teaching Performance of Faculty Members.”

International Journal of Scientific and Research 5 (3): 1-6.

Berry, L. L., Parasuraman, A. and Zeithaml, V. A. 1994. “Improving service quality in

American: Lessons Learned.” Academy of Management Executive 8 (2): 32-52.

Chadcham, S. 2004. “Confirmatory factor analysis.” Journal of Educational Research and

Measurement 2 (1): 15-42.

Dejhutsadin, N. 2010. The Relationship between Maslow’s Hierarchy of Needs, Personality

Traits, the Organizational Climate and Service Behaviors of Professional Nurses at

Siriraj Hospital. (Master’s degree). Ramkhamhaeng University, Faculty of

Psychology, Department of Psychology of Counseling.

Francis, J. Olsson, P., & Schipper, K. 2004. “Costs of equity and earnings attributes.”

Accounting Review 79: 967-1010.

IIes, P., Mabey, C. & Robertson, I. 1990. “HRM practices and employee commitment:

possibilities, pitfalls and paradoxes.” British Journal of Management, 1(3), 147-157.

Nanthapaiboon, J. 2008. Service Psychology. Bangkok: Se-education.

Jermsittiparsert, K. (2020). The Moderation Effect of Supply Chain Information Technology Capabilities on the

Relationship between Customer Relationship Management with Organizational Performance of Thai

Restaurants and Hotels. In Proceedings of the 11th International Conference on E-Education, EBusiness, E-Management, and E-Learning. (pp. 338-346). New York: ACM. DOI:

10.1145/3377571.3377597.

Johnson, M. B. 2005. Optimism, adversity and performance comparing explanatory style

and AQ. Master’s thesis in Psychology. San Jose State University.

Judge, T. A., Cable, D. M., Boudreau, J. W. & Bretz, R. D. 1995. “An empirical

investigation of the predictors of executive career success.” Personnel Psychology 48 (3): 485-519.

Latif, A. 2009. Relationship between Organizational Climate and Nurses’’ Job Satisfaction in Bangladesh. Master’s Thesis, Prince of Songkla University.

Lumpool, P. 2015. Adversity quotient, burnout, job performance: a case study of engineer staffs in one property company. Master’s thesis in Psychology. Thammasat University.

Phuangmalai, K. 2013. Adversity quotient and mental health of village health volunteers at

Wangnuea Sub-district, Wangnuea District, Lampang Province. Master’s thesis in Psychiatry, Chulalongkorn University

Phusalux, J., Jermsittiparsert, K., Saisama, C., & Wongjunyav, N. (2020). Impact of Social Media Marketing on

Consumer Buying Behaviour of Youth. International Journal of Psychosocial Rehabilitation, 24(7), 1304-1331. DOI: 10.37200/IJPR/V24I7/PR270120.

Rungsrisawat, S., Joemsittiprasert, W., & Jermsittiparsert, K. (2019). Factors Determining Consumer Buying

Behaviour in Online Shopping. International Journal of Innovation, Creativity and Change, 8(8), 222- 237.

Selamat, N., Samsu, N. Z., and Kamalu, N. S. 2013. “The Impact of Organizational Climate on Teachers’ Job Performance.” Educational Research Journal 2 (1): 1-12.

Snow, I. J. 2002. “Enhancing work climate to improve performance and retain valued employees.” Journal of Nursing Administration 32 (7): 393-397.

Steers, R. M., & Porter, L. W. 2003. Motivation and Work Behavior (7th ed.). New York: McGraw-Hill.

Stoltz, P. G. 2009. Adversity quotient: Turning obstacles into opportunities. New York: John Wiley & Sons.

Stringer, R. A. 2002. Leadership and organizational climate. Upper Saddle River, NJ: Prentice Hall.

Downloads

Published

29.02.2020

How to Cite

Kantajorn, S. (2020). Psychological Factors Affecting Service Behavior of Teachers and Educational Personnel at Early Childhood Care, Development and Education in Thailand. International Journal of Psychosocial Rehabilitation, 24(1), 6288-6293. https://doi.org/10.61841/jxvscn48