Asset management in the broadcasting industry at the crossroads of industrial revolution 4.0
DOI:
https://doi.org/10.61841/7cc7c905Keywords:
MAM, broadcasting industry, Industrial Revolution 4.Abstract
Asset management in the broadcasting industry is at the threshold of innovations coping with disruptions at the crossroads of the Industrial Revolution 4.0. Efficient production workflow and content management are critical in the transition to a digital environment. Small and medium-sized broadcasters and vendors are experiencing the brunt as a consequence of technological disruption. Stringent requirements for digitization of content following new quality control (QC) standards in the transition to digitalisation have become imperative. This study explores a scalable media asset management (MAM) solution especially for small-scale content providers. Seeking answers to questions: (1) How would audio-visual archival processes enable transition to the digital workflow? (2) How do SMEs and vendors encounter non-compliance issues. (3) How metadata features would facilitate MAM processes? The study conducted face-to-face in-depth interviews with broadcasters, content providers and vendors, participant observation and content analysis at production operation centers and production houses to understand their operations and issues. A compatible workflow criteria model to be supported by machine learning is proposed at the end of the study.
Downloads
References
1. Bancroft, J. (2017). The challenges of selecting a broadcast MAM solution. TVB Europe. Retrieved September 5, 2017, from https://jeffersonal.issuu.com/newbayeurope/docs/tvbe_jan17
2. Breaden, C., Holmes, C., & Kroh, A. (2016-2017). Beyond oral history: Using the Oral History Metadata Synchronizer to enhance access to audio visual collections. Journal of Digital Media Management, 5(2), 133-150.
3. Curtis, K., & Draper, O. (1999). Multimedia Content Management – Provision of Validation and Personalisation Services. Proceedings of IEEE Multimedia Systems, 2, 302.
4. DAM Foundation Consultancy. (2017). The DAM Maturity Model. Retrieved December 26, 2018 from http://dammaturitymodel.org
5. Denzin, Y., & Lincoln, Y. (2000) Handbook of Qualitative Research. Thousand Oaks, CA: Sage Publications.
6. DeWalt, K., & DeWalt, B. (2002). Participant Observation: a guide for fieldworkers. Walnut Creek, CA: Alta Mira Press.
7. DigitalAssetManagement.com. (2018). Metadata Quick Start. Retrieved January 15, 2018, from https://p.widencdn.net/etbk5m/DAM.com-Metadata-Quick-Start
8. Hagedoorn, B., & Ageterberg, B. (2016). The End of Television Archives as We Know It? The National Archive as an Agent of Historical Knowledge in the Convergence Era. Media and Communication, 4(3), 162-175.
9. IEEE. (2018). Learning Objects Metadata. Retrieved July 15, 2018, from
http://grouper.ieee.org/groups/ltsc/wg-c.htm
10. Lederman, J. E. (2014). Digital Media Management for Cultural Research Initiatives. University of Oregon.
11. LPF. (2002). The National Film Censorship Board of Malaysia, Ministry of Home Affairs. Retrieved March 18, 2018, from http://lpf.moha.gov.my/lpf/index.php/ms/
12. Müller, J. (2017). Designing and building the post-analogue audio visual archive. Journal of Digital Media Management, 5(3), 259-274.
13. Phang, L.T., & Soh, Y.W. (2016-2017). Tools and technologies for enhancing access to audio visual archives: The Singapore Journey. Journal of Digital Media Management, 5(3), 216-227.
14. Rowe, J. & Churchville, F. (2016). Content Management System (CMS). Retrieved September 1, 2019, from http://searchcontentmanagement.techtarget.com/definition/content-management-system-CMS/
15. Schwab, K. (2017). The Fourth Industrial Revolution. UK: Penguin Random House.
16. The Commissioner of Law Revision. (2014). The Malaysian Communication and Multimedia Content Code. Malaysia: National Printers.
17. Wager, S. (2005). Digital Asset Management, Media Asset Management, and Content Management: From confusion to clarity. Journal of Digital Asset Management, 40-45.
18. Zarwell, I. (2016-2017). Frame-by-frame: The Ephemeral Films Project. Journal of Digital Media Management, 5(2), 151-162.
Downloads
Published
Issue
Section
License
Copyright (c) 2020 AUTHOR
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
