STRATEGY OF E-TOURISM USE TO PROMOTE KAMPUNG NAGA, TASIKMALAYA, WEST JAVA, INDONESIA

Authors

  • Yenny Maya Dora Faculty of Business and Management, Widyatama University, Bandung Author
  • Hammad Farhi Saudi Universiti Sains Islam Malaysia Author
  • Madihah Saudi Universiti Sains Islam Malaysia Author

DOI:

https://doi.org/10.61841/2bbwad15

Keywords:

Strategy, E-Tourism, Promotion and Kampung Naga

Abstract

Kampung Naga is one of the tourist villages based on cultural customs or local wisdom. It is one of the village communities in Indonesia. The village is still preserving the cultural customs that are located in Neglasari Village, Salawu Sub District, Tasikmalaya District. The people still hold strong the traditions that are inherited from their ancestors. Kampung Naga is also still a community either its beliefs or culture that is not affected with the cultures outside their village. And they also still exist and are still able to survive in the midst of cultural changes that occur in West Java in particular and Indonesian society in general. This research is to develop a strategy of using e-tourism to promote Kampung Naga as a tourist destination which is worth visiting by tourists, especially cultural-loving tourists. The analysis technique is the SWOT analysis. The research results can be used by related parties to develop and improve tourism in Kampung Naga. 

Downloads

Download data is not yet available.

References

[1] Alaeddin, O., Rana, A., Zainudin, Z., & Kamarudin, F. (2018). From physical to digital: investigating consumer behaviour of switching to mobile wallet. Polish Journal of Management Studies, 17 (2), 18-30.

[2] Anonymous. 2017. “ The most beautiful country in the world-as voted by you.” [online].

[3] (https://www.roughguides.com/gallery/most-beautiful-country-in-the-world/). D iakses dated

[4] 05 August 201 9 ).

[5] CPM. 201 8 . West Java Province in Figures 201 8 . http://jabar.bps.go.id

[6] A nonim. 2016. NTB Tourism won three international awards. [on line]. (https: // radar Kampung

[7] Naga .co.id / tourism-ntb-sabet-three-award-international.html). Accessed August 6 , 201 9 .

[8] Ismayanti. (2010). Introduction to Tourism, Jakarta: Grasindo.

[9] UNCTAD. 2004. UNCTAD's e-tourism initiative. [on line]

[10] (www.unctad.org/en/Docs/tdxipbd6_en.pdf). Accessed August 05 2019.

[11] Santosa, Budi, Hessel. 2002. Tourism Sector Development Strategy. Yogyakarta: YPAPI

[12] Sulianta, F., Heryono, H., Zulpratita, U.S., Yuliani, S., Rosita, A., Laksana, E.A., Different Kinds of Modern

Technique to Develop Various Information System, International Journal of Advanced Science and

Technology,Vol. 28, No.6, (2019), pp.68-75.

[13] Rangkuti, F. 2006. SWOT Analysis of Techniques for Dissecting Business Cases. Twelfth

[14] Printing. PT Gramedia Pustaka Utama. Jakarta.

[15] Robinson, Pearce. (2001). Strategic Management: Formulation, Implementation and

[16] Control. Seventh edition. McGraw. Hill Book International.

[17] Thaker, H. M.T., Khaliq, A., Mand, A. A., Hussain, H. I., Thaker, M. M. T. and Pitchay, A. A. (2020), Exploring

the drivers of social media marketing in Malaysian Islamic banks: An analysis via smart PLS approach, Journal of Islamic Marketing, 13 (2), 281-302. https://doi.org/10.1108/JIMA-05-2019-0095

[18] Umar, A., Sasongko, AH, Aguzman, G., & Nusantara, UB (2014). Business Development

[19] Strategies in the Tourism Business , (9).

[20] Yoeti, OA (1996). Introduction to Tourism Science. In Introduction to Tourism. Bandung: Penenbit A.

Downloads

Published

29.02.2020

Issue

Vol. 24 No. 1 (2020): 24 (1) 2020

Section

Articles

License

Copyright (c) 2020 AUTHOR

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

You are free to:

  1. Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
  2. Adapt — remix, transform, and build upon the material for any purpose, even commercially.
  3. The licensor cannot revoke these freedoms as long as you follow the license terms.

Under the following terms:

  1. Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  2. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Notices:

You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .

No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.

How to Cite

Maya Dora, Y., Farhi Saudi, H., & Saudi, M. (2020). STRATEGY OF E-TOURISM USE TO PROMOTE KAMPUNG NAGA, TASIKMALAYA, WEST JAVA, INDONESIA. International Journal of Psychosocial Rehabilitation, 24(1), 4609-4615. https://doi.org/10.61841/2bbwad15