An Analysis on 7P’s of Service Marketing Mix
DOI:
https://doi.org/10.61841/1hsneq19Keywords:
Service Marketing, Marketing Mix, 7P’s of Marketing MixAbstract
Service marketing refers to the marketing of intangible and perishable services. It is a new phenomenon in the field of marketing and started in the 1980s when there was a debate about whether the services were to be marketed separately or not. Services were considered as totally different from the products, so a separate discipline of service marketing was initiated. The service marketing mix is an extension of the product marketing mix, and it will have 3 additional P’s along with the 4 P’s of the product marketing mix. This paper discusses the 7 P’s that are required for service marketing.
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