A ROLE OF MEDICAL REPRESENTATIVE IN PHARMACEUTICAL INDUSTRY

Authors

  • A. SURESH KUMAR Research Scholar, Bharath Institute of Higher Education and Research, Chennai – 600 073, Tamil Nadu Author
  • DR.S.FABIYOLA KAVITHA MBA., M.Phil., PGDHRM., NET.,Ph.D.,SRM Trichy Arts and Science College, Trichy – 621 105,Tamil Nadu Author

DOI:

https://doi.org/10.61841/pv6k4971

Keywords:

Medical Representatives’ role, Pharmaceutical Industry.

Abstract

 This research study contents information about the medical representative’s role to develop business in pharmaceutical industry. It gives information about roles of medical representative to develop their customer, market, product, and implementation in pharmaceutical industry 

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References

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2. Cook, H. E. (1997). Product management: Value, quality, cost, price, profit and organization. Springer.

3. Ernst, H. (2002). Success factors of new product development: a review of the empirical

literature. International Journal of Management Reviews, 4(1), 1-40.

4. Gorchel, L. The Product Manager's Handbook: The Complete Product Management Resource. 2000.

5. Goulding, I. (1983). New product development: A literature review. European Journal of

Marketing, 17(3), 3-30.

6. Anandan, C. (2009). Product management. Tata McGraw-Hill Education.

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Published

31.10.2019

How to Cite

SURESH KUMAR, A., & KAVITHA, .S.FABIYOLA. (2019). A ROLE OF MEDICAL REPRESENTATIVE IN PHARMACEUTICAL INDUSTRY. International Journal of Psychosocial Rehabilitation, 23(4), 1848-1851. https://doi.org/10.61841/pv6k4971