Use of Digital Marketing in Marketing of Data and Information Services in Asia

Authors

  • Anwar Sanusi University of Merdeka Malang, Malang, Indonesia. Author
  • Muhammad Roy Purwanto Universitas Islam Indonesia, Yogyakarta, Indonesia Author
  • Ismail Suardi Wekke Sekolah Tinggi Agama Islam Negeri (STAIN) Sorong, Indonesia Author
  • La Utu Sekolah Tinggi Ilmu Ekonomi EnamEnam, Kendari, Indonesia Author
  • Laxmi Lydia E. Professor, Vignan’s Institute of Information Technology (A), Department of Computer Science and Engineering, Visakhapatnam, Andhra Pradesh, India. Author

DOI:

https://doi.org/10.61841/7g0tqj71

Keywords:

Starting with the Basics of Digital Marketing Analytics, Important Lesson to Start Digital Marketing in Asia, Role of Brand Communication in Digital Marketing.

Abstract

 Over the past three decades, merchandising has had to remain up and subsume leaps in technology and our reference to it ever since. Whereas the Sales Era witnessed the invention of the phone, swiftly followed by the rise of TV and also the merchandising Department Era. The trade evolution of the merchandising Company Era saw the most important modification among the history of marketing: the first commerce. However, what do these developments mean for the long term of merchandising? Our new Digital Skills report found that loads of selling professionals unit unsure of their future and believe that digital promoting area unit planning to be necessary to their organization over sequent two years. Despite this once marketers were asked relating to their roles in thirty years’ time, sixty eight among the USA and sixty one among of the nice kingdom and European country believe that their current digital role can while not a ball, it's inconceivable to ascertain what the long term holds, but to seem forward, we wish to seem back. Here, we tend to look at the 3 major technological developments that have changed the strategy we tend to look at marketing: the net, large data and Smartphone and predict but, they will set the scene for the long term. 

Downloads

Download data is not yet available.

References

[1] What Trends can Drive Digital promoting Success in 2016. [Online]. Out there from:

http://www.adweek.com/socialtimes/what-trends-will-drive-digital-marketing-success-in-2016/632884

[2] Brennan, R and farm, R. (2012) the utilization of social media in B2B promoting and branding: AN

exploratory study. Journal of client Behaviour, 11(2), pp.101-115.

[3] Teo, T.S. (2009) Usage and effectiveness of on-line promoting tools among Business-to-Consumer

(B2C) companies in Singapore. International Journal of data Management, 25(3), pp.203-213.

[4] Smith, K.T. (2011) Digital promoting ways that Millennial realize appealing, motivating, or simply

annoying. Journal of Strategic promoting, 19(6), pp.489-499.

[5] Romano, droop au fait Telemarketers." promoting News, I March 1999.

[6] Amoretti, Peggy. "Telemarketers Serve shoppers." digital promoting. April 1994.

[7] Sutduean, J., Singsa, A., Sriyakul, T., &Jermsittiparsert, K. 2019. “Supply Chain Integration, Enterprise

Resource Planning, and Organizational Performance: The Enterprise Resource Planning Implementation

Approach.” Journal of Computational and Theoretical Nanoscience 16 (7): 2975-2981.

[8] Singsa, A., Sriyakul, T., Sutduean, J., &Jermsittiparsert, K. 2019. “Willingness of Supply Chain Employees

to Support Disability Management at Workplace: A Case of Indonesian Supply Chain Companies.” Journal

of Computational and Theoretical Nanoscience 16 (7): 2982-2989.

[9] Jiao, Y., Jermsittiparsert, K., Krasnopevtsev, A., Yousif, Q., &Salmani, M. 2019. “Interaction of Thermal

Cycling and Electric Current on Reliability of Solder Joints in Different Solder Balls.” Materials Research

Express 6 (10): 106302.

[10] Yu, D., Ebadi, A., Jermsittiparsert, K., Jabarullah, N., Vasiljeva, M., &Nojavan, S. 2019. “Risk-constrained

Stochastic Optimization of a Concentrating Solar Power Plant.” IEEE Transactions on Sustainable Energy

(In press), DOI: 10.1109/TSTE.2019.2927735.

[11] Jermsittiparsert, K., Sriyakul, T., Sutduean, J., &Singsa, A. 2019. “Determinants of Supply Chain

Employees Safety Behaviours.” Journal of Computational and Theoretical Nanoscience 16 (7): 2959-2966.

[12] Sriyakul, T., Singsa, A., Sutduean, J., &Jermsittiparsert, K. 2019. “Effect of Cultural Traits, Leadership

Styles and Commitment to Change on Supply Chain Operational Excellence.” Journal of Computational

and Theoretical Nanoscience 16 (7): 2967-2974.

[13] Jermsittiparsert, K. &Chankoson, T. 2019. “Behavior of Tourism Industry under the Situation of

Environmental Threats and Carbon Emission: Time Series Analysis from Thailand.” International Journal

of Energy Economics and Policy 9 (6): 366-372.

[14] Romprasert, S. &Jermsittiparsert, K. 2019. “Energy Risk Management and Cost of Economic Production

Biodiesel Project.” International Journal of Energy Economics and Policy 9 (6): 349-357.

[15] Cao, Y., Huang, L., Li. Y., Jermsittiparsert, K., Ahmadi-Nezamabad, H., &Nojavan, S. 2020. “Optimal

Scheduling of Electric Vehicles Aggregator under Market Price Uncertainty Using Robust Optimization

Technique.” International Journal of Electrical Power & Energy Systems 117: 105628.

[16] Kasayanond, A., Umam, R., &Jermsittiparsert, K. 2019. “Environmental Sustainability and its Growth in

Malaysia by Elaborating the Green Economy and Environmental Efficiency.” International Journal of

Energy Economics and Policy 9 (5): 465-473.

[17] Jermsittiparsert, K, Sriyakul, T., &Rodoonsong, S. 2013. “Power(lessness) of the State in the Globalization

Era: Empirical Proposals on Determination of Domestic Paddy Price in Thailand.” Asian Social Science 9

(17): 218-225.

[18] Jermsittiparsert, K, Sriyakul, T., &Pamornmast, C. 2014. “Minimum Wage and Country’s Economic

Competitiveness: An Empirical Discourse Analysis.” The Social Sciences 9 (4): 244-250.

[19] Jermsittiparsert, K., Pamornmast, C., &Sriyakul, T. 2014. “An Empirical Discourse Analysis on

Correlations between Exchange Rate and Industrial Product Export.” International Business Management 8

(5): 295-300.

[20] Jermsittiparsert, K., Sriyakul, T., Pamornmast, C., Rodboonsong, S., Boonprong, W., Sangperm, N.,

Pakvichai, V., Vipaporn, T., &Maneechote, K. 2016. “A Comparative Study of the Administration of

Primary Education between the Provincial Administration Organisation and the Office of the Basic

Education Commission in Thailand.” The Social Sciences 11 (21): 5104-5110.

[21] Jermsittiparsert, K., Trimek, J., &Vivatthanaporn, A. 2015. “Fear of Crime among People in Muang-Ake, Lak-Hok, Muang, Pathumthani.” The Social Sciences 10 (1): 24-30.

[22] Jermsittiparsert, K. &Akahat, N. 2016. “Fear of Crime among Students of KalasinRajabhat University.” Research Journal of Applied Sciences 11 (2): 54-61.

[23] Yu, D., Wang, Y., Liu, H., Jermsittiparsert, K., &Razmjooy, N. 2019. “System Identification of PEM Fuel

Cells Using an Improved Elman Neural Network and a New Hybrid Optimization Algorithm.” Energy

Reports 5: 1365-1374.

[24] Tian, M., Ebadi, A., Jermsittiparsert, K., Kadyrov, M., Ponomarev, A., Javanshir, N., &Nojavan, S. 2019.

“Risk-Based Stochastic Scheduling of Energy Hub System in the Presence of Heating Network and

Thermal Energy Management.” Applied Thermal Engineering 159: 113825.

[25] Yu, D., Wnag, J., Li, D., Jermsittiparsert, K., &Nojavan, S. 2019. “Risk-Averse Stochastic Operation of a

Power System Integrated with Hydrogen Storage System and Wind Generation in the Presence of Demand

Response Program.” International Journal of Hydrogen Energy (In press), DOI:

10.1016/j.ijhydene.2019.09.222.

[26] Jabarullah, N., Jermsittiparsert, K., Melnikov, P., Maseleno, A., Hosseinian, A., &Vessally, E. 2019.

“Methods for the Direct Synthesis of Thioesters from Aldehydes: A Focus Review.” Journal of Sulfur

Chemistry (In press), DOI: 10.1080/17415993.2019.1658764.

[27] Rosen, Judith. "Telemarketing: professionals and Cons." Publishers Weekly. January 11, 1999.

[28] Stern, Aimee L. "Telemarketing Polished Its Image." Sales Management. Gregorian calendar month Catherine. "Telemarketing Grows Up." Management Review, Gregorian calendar month 199 Shaw, Karen L. "States Telemarketing - Appointment Setter telecommerce Services". Appointmentsetter.net.au

Downloads

Published

29.02.2020

How to Cite

Sanusi, A., Roy Purwanto, M., Suardi Wekke, I., Utu, L., & E. , L. L. (2020). Use of Digital Marketing in Marketing of Data and Information Services in Asia. International Journal of Psychosocial Rehabilitation, 24(1), 1307-1316. https://doi.org/10.61841/7g0tqj71