The Effect of Use Mobile Payment on Purchasing Decision Case Study: Link Aja

Authors

  • Ni Putu Nurwita Pratami Wijaya Department Business and Management Widyatama University, Bandung Author
  • Sri Astuti P Department Business and Management Widyatama University, Bandung Author
  • Nugroho Hardiyanto Department Business and Management Widyatama University, Bandung Author

DOI:

https://doi.org/10.61841/ycz0kp40

Keywords:

Purchase Decision, Mobile Payment, Link Aja

Abstract

The increasing interest in public spending has caused many companies to issue various types of forms of payment in mobile payment. One reason for the company to release products via mobile payment is to provide services to its customers in terms of the ease of transactions. So the purpose of this study is to see the effect of the ease of transactions by using mobile payment on purchasing decisions. The research method used in this study is regression analysis. The data obtained comes from primary data, which conducts field research in the form of interviews and questionnaires, and secondary data, namely by studying literature, archives, and documents. The sample was distributed to 100% of respondents as mobile payment link users. 

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References

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Published

30.04.2020

Issue

Vol. 24 No. 2 (2020): 24 (2) 2020

Section

Articles

License

Copyright (c) 2020 AUTHOR

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How to Cite

Putu Nurwita Pratami Wijaya, N., Astuti P, S., & Hardiyanto, N. (2020). The Effect of Use Mobile Payment on Purchasing Decision Case Study: Link Aja. International Journal of Psychosocial Rehabilitation, 24(2), 3529-3534. https://doi.org/10.61841/ycz0kp40