Analysis of the Strategy of the Development of the Old City Administration with the Concept Of Marketing Strategy: A Case Study in the Local Trade Area of Bandung City, West Java
DOI:
https://doi.org/10.61841/0qa3h337Keywords:
Strategy Management, Heritage (old city), Old City Development Strategy, Old City Arrangement and Marketing StrategyAbstract
Structurally, cities can be seen as an area that administratively has boundaries and in which there are components of the population, economic systems, social systems, facilities, and infrastructure. Functionally, the city is the center of activity (economic and socio-cultural) as well as the center of settlements and functions as a center for the physical development of the area. This study examines the strategy of developing Old Town/Cultural Heritage (Chinatown) in the integrity of developing the potential of the region by developing the potential of non-Kota Tua areas/Cultural Heritage areas in order to have a significant economic value (sustainable development). not yet to highlight the potential of the region optimally. This is because many investors are less interested in developing the region due to the regulation of cultural heritage. Besides that, the financial capacity of the Bandung City government is limited to financing cultural heritage areas, while the ability of the community as owners is very limited, so all parties need participation in the preservation of cultural heritage buildings (the Chinatown area). In this study, the SWOT method was used with the IFAS-EFAS model, and the results showed stability, so that synergy was needed with the concept of the overall sustainable development.
Downloads
References
[1] "Analysis of The Strategy To Develop of the Old Town Arrangement (Sunda Etnic) using the concept of the new city in Bandung West Java" as implied by and in accordance with the agenda of the INTERNATIONAL SEMINAR THE 13 TH INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT HO CHIMINT CITY, VIETNAM 18TH - 20 TH MARCH, 2016
[2] Bandung City Regulation No. 5 of 2010 concerning Buildings;
[3] City of Bandung number 01 of 2013 concerning the Master Plan for Regional Tourism Development for 2012-2025;
[4] Decree of Mayor of Bandung No. 646 / Kep.561-Disbudpar / 2012 concerning the Establishment of the Supervisory Team and / or Cultural Heritage Building of the City of Bandung;
[5] Government Regulation Number 38 of 2007 concerning Division of Government Affairs between the Government, Provincial Regional Government and District / City Government ;
[6] Jabarullah, N.H., Shabbir, M.S., Abbas, M., Siddiqi, A.F., & Berti, S. (2019), Using random inquiry optimization method for provision of heat and cooling demand in hub systems for smart buildings, Sustainable Cities and Society, 47, 101475.
[7] Law of the Republic of Indonesia Number 11 of 2010 concerning Cultural Heritage.
[8] Mayor of Bandung Regulation number 921 of 2010 concerning the implementation of Bandung City regulation number 19 of 2009 concerning management of cultural heritage areas and buildings
[9] Perda of Bandung City Number: 18 of 2011 concerning Bandung City Spatial Planning for 2011-2031;
[10] Regional Regulation of Bandung City Number 08 of 2007 concerning Regional Government Affairs of Bandung City, Regional Regulation of Bandung City Number 08 of 2008 concerning Regional Long Term Development Plans (RPJPD) for 2005-2025;
[11] Regional Regulation of Bandung City Number 12 of 2011 concerning Implementation, Building Permit and Retribution Levies;
[12] Regional Regulation of Bandung City number 19 of 2009 concerning the management of cultural heritage areas and buildings
[13] Robert G. Dyson, 1990: 8-12 in Singarimbun, 1995: 54 and Sulistyani, 2003: 69), SWOT analysis (Purnomo, Zulkieflimansyah, 1996: 87 in Rangkuti, 2001: 69).
[14] Saudi, M.H.M., Sinaga, O., & Rospinoedji, D., The role of tax education in supply chain management: A case of Indonesian supply chain companies, Polish Journal of Management Studies 18(2):304-319, December 2018.
[15] Stephen R. Covey, "Principles-Centered Leadership" (1993)
[16] Sugiyono in Quantitative, Qualitative Research Methods, R and D (Bdanung: Alfabeta, 2008: 85).
[17] The Mayor of Bandung Decree No. 430 / Kep 356-Disbudpar / 2012 concerning the Preservation Team for the Area and / or Cultural Heritage of Bandung City;
[18] Priyadharshini, S.D., Bharathi, K.V. Phytochemical profile of two greens: Amaranthus tristis and basella alba, for their in vitro antioxidant and antimicrobial properties-A comparison (2018) International Journal of Pharmaceutical Research, 10 (4), pp. 97-108. https://www.scopus.com/inward/record.uri?eid=2-s2.0-
85057172008&doi=10.31838%2fijpr%2f2018.10.04.016&partnerID=40&md5=d6fdc4081edb7665a296aae4341ef5fe
[19] Richa tyagi, Gaurav sharma, Nakuleshwar dut jasuja, and Ekta Menghani (2016) describe Indian medicinal plants as an effective antimicrobial agent. Journal of Critical Reviews, 3 (2), 69-71.
[20] Susi Ari Kristina, Ni Putu Ayu Linda Permitasari. "Association of Secondhand Smoke (SHS) Exposure with Health-Related Quality of Life (HRQOL): A Systematic Review." Systematic Reviews in Pharmacy 10.1 (2019), 61-66. Print. doi:10.5530/srp.2019.1.10
Downloads
Published
Issue
Section
License
Copyright (c) 2020 AUTHOR
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
