Promoting Ecofriendly Transportations among Students in Bandung, Indonesia
DOI:
https://doi.org/10.61841/74750024Keywords:
-Environmental awareness, Green product awareness, Green perceived value, Ecofriendly transportationAbstract
Environment degradation is a crucial issue in various countries, including Indonesia. Awareness of the environment will change someone's mind about buying a product or service. This study aims to examine the effect of environmental awareness, green product awareness, and green perceived value on the decision to use ecofriendly transportation. 200 respondents involved in this study were selected by accidental sampling. A set of questionnaires was distributed to the respondent face-to-face. The results of this study indicate that environmental awareness, green product awareness, and green perceived value influence the decision to use ecofriendly transportation. This point implies that the government must be more active in socializing the importance of the environment and promoting eco-friendly transportation to the public.
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