Impact of Globalization on Indian Culture
DOI:
https://doi.org/10.61841/m88h4q15Keywords:
Globalization, Impact, Culture, Westernization, PeopleAbstract
The impact of Globalization can be tracked by examining the various trends of the social and cultural patterns during the early stages and as of today. The Era of Globalization is fast becoming the preferred term for describing the current times. The vigour of the renewed sense of self-awareness generated among the members of the local cultures and communities is such as to succeed in making adaptive reconciliation with the forces of globalization. The linkages both visible and invisible, defining the cultural interdependence among communities and regions in India which have existed historically, reinforce instead of threatening the national identity. The impact of globalization is great on India’s culture. We are exploiting the term globalization in the name of reason, progress and science but we are forgetting that it is our culture that differentiates us from any other country. India has a rich cultural background and pride of its culture is famous in all over world. Globalization has not only inculcated the westernization in India, but conversely the Indian culture has also spread its impact globally.
Downloads
References
1. Appadurai, A. (1996) Modernity at Large: Cultural Dimensions of Globalization, Minneapolis: University of Minnesota Press.
2. Charles W.L. Hill, Arun K. Jain (First Edition 2006) International Business.
3. Doordarshan (1996) Audience Research Unit, Directorate General, Erosov, B. and Y. Singh (1991) The Sociology of Culture, Moscow: Progress Publishers.
4. Das, B. (1997) "Mass Media", Report on Fifty Years of Communication Growth in India, Mimeographed.
5. Dean Elmuti; Benjamin Tuck; Friederike Kemper 2008 Analyzing Cross Cultural Adaptibility among Business students: An Imperical Investigation.
6. Fox, R.G., (1971) Kin, Clan, Raja and Rule: State Hinterland Relations in Preindustrial India, Berkeley: University of California
7. Professor Robertson Roland, (1992), Globalization: Social Theory And Global Culture, Sage Publication.
8. Walter Malcolm, (2001), Globalization, Rutledge.
Downloads
Published
Issue
Section
License
Copyright (c) 2020 AUTHOR
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
