A Study on the Effect of Ola/Uber Taxi Services over the Local Taxi Services in Kerala

Authors

  • Anand R. Department of Commerce and Management, Amrita School of Arts & Sciences, Amrita Vishwa Vidyapeetham, Clappana, Kollam. Author
  • Jyothis B Das Department of Commerce and Management, Amrita School of Arts & Sciences, Amrita Vishwa Vidyapeetham, Clappana, Kollam Author
  • Krupa K. Department of Commerce and Management, Amrita School of Arts & Sciences, Amrita Vishwa Vidyapeetham, Clappana, Kollam. Author
  • Prateek P Kurup Department of Commerce and Management, Amrita School of Arts & Sciences, Amrita Vishwa Vidyapeetham, Clappana, Kollam. Author
  • Durgalakshmi C.V. Department of Commerce and Management, Amrita School of Arts & Sciences, Amrita Vishwa Vidyapeetham, Clappana, Kollam Author

DOI:

https://doi.org/10.61841/11mc1d57

Keywords:

Local Taxi, Uber, Ola, Kerala, Google Maps

Abstract

A study was conducted regarding the effect of Ola/Uber taxi services over the local taxi services in Kerala. There are various types of taxi services operating in our state. Among them, traditional taxis and Uber/Ola are common. The public is mostly interested in Uber and Ola services because their services are very convenient and reasonable in cost. Uber taxi drivers are ready to work more hours than traditional taxis. Traditional taxi drivers are mainly operating from their authorized taxi stand, whereas Uber taxis operate from the point where they drop their last customer. Most of the traditional taxi drivers are aware of the route and location where the customer has to go. This is because of their long experience in this field. In today’s modern world, people use Google Maps, in which they get the exact location, name of place, and exact distance. Most of the traditional drivers are not willing to operate at night, as they must reach their home to look after their family. Some of the traditional drivers charge more than the prescribed government rate. This creates a bad impression among the customers. 

Downloads

Download data is not yet available.

References

[1] BLYSTONE, D. (2019) „The Story of Uber‟, Investopedia.

[2] Josh Barro (no date), „Under Pressure From Uber, Taxi Medallion Prices Are Plummeting‟, The New York Times.

[3] Kumar1, D. P. K. and Dr. N. Ramesh Kumar 2 (2016) „A Study on Factors Influencing the Consumers in Selection of Cab Services‟, International Journal of Social Science and Humanities Research, ISSN 2348-.

[4] Malik, M. R. (2017) „Managing Partner Performance, Engagement & Retention‟, © 2017 IJEDR, | Volume 5.

[5] Rahman, D. T. (2014) „ORGANIZED SECTOR RADIO TAXI OPERATOR IN GUWAHATI—A CASE STUDY ON “PRIME CAB”‟, International Journal of Advance and Innovative Research, Volume 1.

[6] Rupali Rajesh *, S. C. (2018) „A Study on Consumer Perception of Ola and Uber Taxi Services‟, Indian Journal of Computer Science, Volume 3.

[7] SARIT PRAVA DAS1, D. B. & S. R. (2017) „TRANSFORMATION OF URBAN TRANSPORTATION - STRATEGIC PERSPECTIVE A CASE OF UBER TECHNOLOGIES INC‟, International Journal of Research in Business Management, ISSN (P):

[8] Schneider, H. S. U. (2018) „Creative destruction in the sharing economy: Uber as a disruptive innovation‟, Journal of Economics.

[9] Steven Rahe (2016) Economics of the Taxi Industry: An Uber Shake-up.

[10] Utsav Pandya, Rishi Rungta, and G. I. (2017), „Impact of use of Mobile Apps of Ola Cabs and Taxi for Sure on Yellow and Black Cabs‟, Pacific Business Review International, Volume 9 I.

[11] Venkatesh1, G. and Easaw2, G. (2015) „Measuring the Performance of Taxi Aggregator Service Supply Chain‟, SIBM Pune Research Journal, Vol. X, 26-.

[12] Wikipedia (2020) Wikipedia.

Downloads

Published

31.07.2020

How to Cite

R. , A., B Das, J., K. , K., P Kurup, P., & C.V. , D. (2020). A Study on the Effect of Ola/Uber Taxi Services over the Local Taxi Services in Kerala. International Journal of Psychosocial Rehabilitation, 24(5), 372-379. https://doi.org/10.61841/11mc1d57