A study on the Development Model of Ctrip
DOI:
https://doi.org/10.61841/3hr9sj07Keywords:
Ctrip, Tourism market, Porter’s five forces model,, Enterprise competitiveness.Abstract
Ctrip, China's leading online tourism platform, has developed various forms of tourism products such as airline tickets, hotels, vacations, and business trips. To retain its competitive position, Ctrip must continuously develop a diversified offering to appeal to the ever-changing consumer demands. Companies must regularly update their offerings to participate in the online travel industry as travel experience searches and public comments on user review sites are continually changing. All online travel companies must face the challenge of playing to their advantages in the fierce market competition. Utilizing Ctrip as the research subject, this paper summarizes the enterprise competitiveness of Ctrip by using Porter’s five forces model analysis. This paper hopes to help online tourism enterprises in the increasingly fierce market competition, and promote the competitiveness of enterprises at the strategic level.
Downloads
References
[1] http://www.chyxx.com/industry/201908/772633.html
[2] Kaung-hwa Chen & chi-yeh Yung. Business Model for Exploration of Travel Websites in Taiwan, Tourise Management, Vol.25 (pp. 405-407). 2004.
[3] Sterwalder A & Pigneury. An e-business Model Ontology for Modeling e-business, Proceedings of the 15th Bled Electronic Commerce conference-ereality: Constructuring they-economy. Bled, western, Vol.6 (pp. 45-46). 2002.
[4] Anton Bogdanovych elt.. Opening New Dimensions for e-tourism, Virtual Reality, 2006(3): 57-71.
[5] According to a report released by the National Bureau of Statistics, leisure tourism has become a new consumption hotspot
[6] Wang xinye, battle of models: OTA competition upgrade, Sales and marketing (management edition), Vol.3 (pp. 82-84). 2012.
[7] Xiang fuhua, analysis of the characteristics of online economy in China's online tourism industry, Commercial age, Vol.19 (pp. 38-39). 2012.
[8] Cui hongbo, study on ctrip's competitive strategy based on the development model of the whole industrial chain, southwest jiaotong university, (pp. 7-10). 2012.
[9] Wu jiacan, a study on the m&a performance of online tourism -- a case study of ctrip's m&a of qunar, hubei university of economics, Vol.6 (pp. 14-15). 2019.
[10] China industry information network: http://www.chyxx.com
[11] Ctrip's website: https://www.ctrip.com
[12] Jin-Hee Kim & Myeong-Cheol Choi, An Examination on Competitiveness Analysis of Huawei Enterprise, Test Engineering & Management, Vol.81 (pp. 35-41). November 2019.
[13] Xi-meng Zhang & Myeong-Cheol Choi, Study on the Development Strategy of Ant Financial, International Journal of Financial Research, Vol.10 (pp. 262-268). 2019.
[14] Moon-Kyo Seo & Myeong-Cheol Choi, Contingency theory and the institutionalism in terms of
management organization, The Asian International Journal of Life Sciences, Vol.18 (pp. 1573-1580). 2019.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
