THE NATIONAL - CULTURAL FEATURES OF THE MODERN MEDIA LANGUAGE
DOI:
https://doi.org/10.61841/drw84n95Keywords:
advertising, , primary and main element of advertising,, street advertising language,, captions, slogans, posters, media linguistics.Abstract
any advertising is a means of conveying information to the listener. So, the primary and main element of advertising is the language. The text of advertising has a number of features that are different from other types of street advertising language (captions, slogans, posters).
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