Digital Acculturation: A Study

Authors

  • Aiswarya H Post Graduate student, Department of English, Amrita School of Arts and Sciences,Amrita Vishwa Vidyapeetham, Amritapuri -690525, Author
  • Sree Lekshmi M S Post Graduate student, Department of English, Amrita School of Arts and Sciences,Amrita Vishwa Vidyapeetham, Amritapuri -690525, Kerala, India Author
  • Shilpa M Chandran Assistant Professor, Department of English, Amrita School of Arts and Sciences,Amrita VishwaVidyapeetham, Amritapuri -690525, Kerala, India, Author
  • Dr. Shibani Chakraverty Aich 4 Assistant Professor, Department of English, Amrita School of Arts and Sciences,Amrita Vishwa Vidyapeetham, Amritapuri -690525, Kerala, India, Author

DOI:

https://doi.org/10.61841/awtyq877

Keywords:

Digital media,, Culture, Influence, Synergistic, Merits, Demerits

Abstract

Digital media is an exceptional tool for expression, entertainment, enlightenment and empowerment. It is an influential platform which has an undeniable reach across the world penetrating different cultures, races, and ethnicities. On the other hand, culture is an integral part of human civilization that is under constant flux based on the different exposures it receives. Therefore, digital media’s influence on culture is phenomenal due to its far reach and effectiveness that impacts the masses globally. This paper attempts to analyse the synergistic relation between digital media and culture on the basis of its merits and demerits. The study is carried out by scrutinising the influences of a foreign culture on native culture through the medium of digital platforms, digital media’s influence on culture and vice versa.

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References

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Published

31.08.2020

How to Cite

H, A., M S, S. L., Chandran, S. M., & Aich, S. C. (2020). Digital Acculturation: A Study. International Journal of Psychosocial Rehabilitation, 24(6), 1476-1480. https://doi.org/10.61841/awtyq877