E-Retailing in India: Boon or Bane for Customers
DOI:
https://doi.org/10.61841/m5w0c003Keywords:
E-retailing, Omni Channel Retail, Convenience, E-tailing, E-retailers, Online retailAbstract
by 2025, up from 622 million in 2020, with a CAGR of 45 percent between 2020 and 2025. To avoid crowds during difficult times, everyone turned to online shopping. The primary goal of this study is to provide a strategic analysis of key online retailers in India, including market share, funding, obstacles, and consumer convenience. This study also conducts a SWOT analysis of the click-and-mortar retail model in India, identifying the elements that influence the expansion of the virtual retail industry, as well as the primary factors impacting the online retail company.
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