1.
Joseph MM, Anand D. EFFECT OF BRAND TRUST AND CONSUMER-BRAND CONGRUENCE ON CONSUMERS’ INTERPRETATION OF BRAND PERSONALITY IN PURCHASE OF BRANDED APPARELS. Psychosocial rehabilitation [Internet]. 2020 Aug. 31 [cited 2025 Dec. 19];24(6):4773-82. Available from: https://psychosocial.com/index.php/ijpr/article/view/6931