V. R. Neeraja, Mohan, M.N. and Kumar, P.M.R. (2020) “A STRUCTURAL EQUATION MODELLING APPROACH TO DEVELOPMENT OF SOCIAL MEDIA BRAND ATTITUDE MODEL (SMBAM) - A STUDY”, International Journal of Psychosocial Rehabilitation, 24(8), pp. 12864–12881. doi:10.61841/jrxzfv35.