GANJOO, Maithili. Influence of Advertising Appeals on Buying Behaviour with Reference to Cosmetic Brands. International Journal of Psychosocial Rehabilitation, [S. l.], v. 24, n. 8, p. 8222–8229, 2020. DOI: 10.61841/4mxdr313. Disponível em: https://psychosocial.com/index.php/ijpr/article/view/11536. Acesso em: 24 jul. 2026.