ALI ERRI, Mukhtiar. Impact of Integrated Marketing Communication on Consumer Buying Behavior A case study of Unilever Pakistan, City Nawabshah, Sindh, Pakistan. International Journal of Psychosocial Rehabilitation, [S. l.], v. 24, n. 4, p. 8856–8864, 2020. DOI: 10.61841/kcndf882. Disponível em: https://psychosocial.com/index.php/ijpr/article/view/6104. Acesso em: 12 jul. 2025.