JOSEPH, Minu Mary. EFFECT OF BRAND TRUST AND CONSUMER-BRAND CONGRUENCE ON CONSUMERS’ INTERPRETATION OF BRAND PERSONALITY IN PURCHASE OF BRANDED APPARELS. International Journal of Psychosocial Rehabilitation, [S. l.], v. 24, n. 6, p. 4773–4782, 2020. DOI: 10.61841/ze6me234. Disponível em: https://psychosocial.com/index.php/ijpr/article/view/6956. Acesso em: 20 jul. 2025.