[1]
Ahmad, N. et al. 2020. IMPACT OF SELF-CONGRUITY AND BRAND IMAGE CONGRUITY ON BRAND LOYALTY: MEDIATING ROLE OF BRAND ATTITUDE. International Journal of Psychosocial Rehabilitation. 24, 7 (Sep. 2020), 4249–4260. DOI:https://doi.org/10.61841/weq9vv35.