[1]
Joseph, M.M. 2020. EFFECT OF BRAND TRUST AND CONSUMER-BRAND CONGRUENCE ON CONSUMERS’ INTERPRETATION OF BRAND PERSONALITY IN PURCHASE OF BRANDED APPARELS. International Journal of Psychosocial Rehabilitation. 24, 6 (Jun. 2020), 4773–4782. DOI:https://doi.org/10.61841/ze6me234.