CHAKRABORTY, Tanusree. SUCCESS OF STORYTELLING IN BRAND BUILDING: LOOKING THROUGH THE LENS OF NEUROSCIENCE. International Journal of Psychosocial Rehabilitation, [S. l.], v. 24, n. 4, p. 3061–3075, 2020. DOI: 10.61841/99zz3w53. Disponível em: https://psychosocial.com/PSY/index.php/ijpr/article/view/4525. Acesso em: 10 may. 2025.