DAS, Debasis. UNDERSTANDING THE CONCEPT, EVOLUTION AND FUTURE SCOPE OF INTEGRATED MARKETING COMMUNICATIONS (IMC). International Journal of Psychosocial Rehabilitation, [S. l.], v. 25, n. 1, p. 634–640, 2021. DOI: 10.61841/kxcwg377. Disponível em: https://psychosocial.com/PSY/index.php/ijpr/article/view/336. Acesso em: 27 sep. 2024.